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After Centric Parts and AP Emissions merged in the summer of 2017, we set about as an internal core team to build a best-in-class website presence that would house our entire portfolio of undercar brands together in one place. We needed this digital unification step given we are now capable of selling across our entire line of brake/chassisemissions/exhaust and high-performance/racing products. As such, we redirected traffic from 17 different stand-alone websites to one comprehensive website which not only provides unification, but also ease-of-updating, security and performance optimization along with new feature sets. This was no small undertaking, but after extensive benchmarking, research and usability testing (pre and post-launch), we rolled out our new APCAutoTech.com site in January of 2019. Check out the full Website Walkthrough/Tutorial video above.

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